Percentage of adults less likely to buy products or use services from a corporation taking a stand on a social issue they disagree with in the United States as of February 2026
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Share of respondents
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In a February 2026 survey of adults in the United States, around ** percent of the respondents said they would be less likely to buy products or use services from a corporation taking a stand on a social issue they disagreed with. Approximately ** percent neither agreed nor disagreed with that possibility, while ** percent disagreed, meaning they would still consume from a brand taking opposing social stances. The same study found consumers were divided on whether brands should engage in activism on social media in the U.S.
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Ipsos. (February 13, 2026). Percentage of adults less likely to buy products or use services from a corporation taking a stand on a social issue they disagree with in the United States as of February 2026 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1660176/share-adults-boycotting-brands-social-issues-disagreement-united-states/
Ipsos. "Percentage of adults less likely to buy products or use services from a corporation taking a stand on a social issue they disagree with in the United States as of February 2026." Chart. February 13, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1660176/share-adults-boycotting-brands-social-issues-disagreement-united-states/
Ipsos. (2026). Percentage of adults less likely to buy products or use services from a corporation taking a stand on a social issue they disagree with in the United States as of February 2026. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1660176/share-adults-boycotting-brands-social-issues-disagreement-united-states/
Ipsos. "Percentage of Adults Less Likely to Buy Products or Use Services from a Corporation Taking a Stand on a Social Issue They Disagree with in The United States as of February 2026." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Feb 2026, /statistics/1660176/share-adults-boycotting-brands-social-issues-disagreement-united-states/
Ipsos, Percentage of adults less likely to buy products or use services from a corporation taking a stand on a social issue they disagree with in the United States as of February 2026 ÌÇÐÄÆƽâ°æ, /statistics/1660176/share-adults-boycotting-brands-social-issues-disagreement-united-states/ (last visited July 28, 2026)
Percentage of adults less likely to buy products or use services from a corporation taking a stand on a social issue they disagree with in the United States as of February 2026 [Graph], Ipsos, February 13, 2026. [Online]. Available: /statistics/1660176/share-adults-boycotting-brands-social-issues-disagreement-united-states/
