Statistics about Advertising & Marketing in Europe
Statistics
- Ad channels whose budgets are being shifted to retail media in Europe 2024-2025
- Satisfaction with the quality of RMNs in Europe 2024-2025
- Number of RMNs used by advertisers in Europe 2024-2025
- Share of retailers with a retail media offer in Europe 2024-2025
- Share of advertisers who partner with RMNs in Europe 2024-2025
- Growth of search ad spend in Europe 2012-2024
- Key figures on Utiq 2025
- Benefits Europeans miss on due to data privacy concerns 2025
- Fastest growing online advertising markets in Europe 2024
- Display ad spending Europe 2024, by country
- Social media ad spend growth in Europe 2017-2024
- Digital ad spend in Europe 2024, by format
- Social media ad spend in Europe 2022-2024
- Largest digital advertising markets in Europe 2024
- Digital advertising spending in Europe 2006-2024
- Digital ad spending in Europe 2024, by format
- Search share in digital advertising spending Europe 2023, by country
- Digital ad spend in Western Europe 2025, by format
- Reasons why consumers don't allow their data to be collected in Europe 2024
- Reasons why consumers allow their data to be collected in Europe 2024
- Reactions to advertising consent banner in Europe 2024
- Leading types of personalized online ads in Europe 2024
- Perceived effectiveness of data protection laws in Europe 2024
- Mobile revenue share of digital advertising in Europe 2017-2029
- Consumer attitudes towards personalization in digital advertising in Europe 2024
- Perceived usefulness of online ads in Europe 2024
- Google Ads CPC in Europe 2024, by country
- Digital advertising spending per capita in Europe 2025, by country
- Leading ESG aspects in digital advertising in Europe 2025
- Leading digital advertising industry challenges in Europe 2025
- Most-used pay-per-click (PPC) ad platforms continental Europe 2023
- Digital retail media ad spend in Europe 2021-2028
- CTV ad spend growth in EMEA 2019-2021
- Fastest growing digital video ad markets in Europe 2023
- Programmatic ad spend growth in Europe 2018-2028
- Sustainability as a focus for programmatic advertising in Europe 2024
- Share of omnichannel in programmatic ad budgets in Europe 2024, by stakeholder type
- Share of retail media in programmatic ad budgets in Europe 2024, by stakeholder
- Share of in-game in programmatic advertising budgets in Europe 2024, by stakeholder
- Share of DOOH in programmatic ad budgets in Europe 2024, by stakeholder
- Top alternatives for third-party cookies in Europe 2024
- Readiness for third-party cookie deprecation in Europe 2024
- Leading programmatic ad effectiveness metrics in Europe 2024, by stakeholder type
- Programmatic advertising operating models in Europe 2024, by stakeholder type
- Share of CTV in ad spend in Europe 2023
- Reasons for investing in CTV advertising in Europe 2023
- Share of CTV in ad spend in Europe 2023
- Influencer ad spending in the Nordics 2024, by country
- Classifieds & directories share in digital ad spend in Europe 2023, by country
- Video ad spend growth in Europe 2023, by country
- Display share of digital ad spend in Europe in 2023, by country
- Mobile search advertising spend in Europe 2017, by country
- Mobile display advertising spend in Europe 2017, by country
- Share of ad blocked page views in Europe 2017, by country
- Lost revenue from ad blocking in Europe 2017, by country
- Share of internet users using adblock software in Europe Q2 2015
- Mobile search ad spending share of paid search in European countries 2017
- Challenges of CTV advertising in Europe 2023
- Leading CTV advertising metrics in Europe 2023
- Distribution of CTV ad views in Europe H2 2023, by device
- Planned changes in CTV ad spend in Europe 2023
- Digital advertising revenue in selected regions and countries in Europe 2023
- Audio advertising spending in Europe 2023, by country
- Countries with highest digital ad spend per internet user in Europe 2024
- Mobile games ad volume growth in Europe 2023, by genre
- Mobile games ad volume in Europe 2023, by genre
- Off-site ad types offered by RMNs in Europe 2024
- Digital advertising budgets growth in EMEA 2024, by format
- Leading programmatic markets in Europe 2024, by growth rate
- CTV ad spend growth in Western Europe 2023, by country
- CTV ad spend growth in Europe 2021-2023
- Programmatic share of display ad spend in Europe 2023, by country
- Largest digital audio ad markets in Europe 2023
- Social share of display ad spend in Europe 2017-2023
- Social media ad spend in Europe 2019-2023, by format
- Factors necessary to create trust towards gen AI in Europe 2024
- Benefits of gen AI adoption according to advertising professionals in Europe 2024
- Reasons for gen AI adoption by businesses in Europe 2024
- Areas of gen AI according to advertising industry professionals in Europe 2024
- Methods for increasing adoption of gen AI among companies in Europe 2024
- Take-up of AI among businesses in Europe 2024
- Time spent by advertising professionals upskilling in AI in Europe 2024
- Use of AI in programmatic advertising in Europe 2023
- Understanding of gen AI among advertising professionals in Europe 2024
- Use of AI in audience targeting in Europe 2023
- Benefits of AI in digital advertising in Europe 2023
- Challenges of implementing AI in digital advertising in Europe 2023
- Factors hindering testing Privacy Sandbox APIs in Europe 2024
- Privacy Sandbox APIs being tested in Europe 2024
- Understanding of third-party cookie dependency in Europe 2024
- Alternatives for third-party cookies in Europe 2024
- Attitudes towards third-party cookies deprecation in Europe 2024
- Largest programmatic markets in Western Europe 2024
- Fastest-growing digital retail media markets in Europe 2023
- Retail media share in digital ad spend in Europe 2023-2027
- Alternatives to third-party cookies under evaluation in Europe 2024
- AliExpress ecommerce media ad revenue in Europe 2022-2024
- Saturn ecommerce media ad revenue in Europe 2022-2024
- MediaMarkt ecommerce media ad revenue in Europe 2022-2024
- Leading digital retail media markets in Europe 2023