Statistics about Advertising & Marketing in Europe
Statistics
- Mobile ad spend for impressions with GDPR consent in the EEA H2 2018
- Monthly mobile eCPM in the EEA H2 2018
- Website reach change for advertising trackers in Europe 2018, by advertiser
- Distribution of online ad spending in Western Europe 2018, by format
- Online advertising spending in Western Europe 2018, by format
- Programmatic desktop display: advertising spend in Europe 2013-2017
- Europe: programmatic mobile display ad spend 2013-2017
- Mobile share of the online display advertising market in European countries 2015-2017
- Completion rate of online ad videos in European countries 2017
- Click-through-rate of online ad videos in European countries 2017
- Average value of out-stream video ad formats in Europe 2017
- In-stream video ad formats in Europe 2017, by duration
- Out-stream video ad formats in Europe 2017, by duration
- Distribution of digital video advertising impressions in Europe 2017, by industry
- Increase in use of in-stream video advertising formats in Europe 2017, by device
- Out-stream video ad formats used in Europe 2017, by device
- In-stream video ad formats used in Europe 2017, by device
- Online advertising and total advertising growth in Europe 2016, by region
- Audience data strategies for programmatic campaigns in Western Europe 2016
- Ad effectiveness metrics used for programmatic in Western Europe 2016
- Programmatic advertising strategy of publishers in Southern Europe 2016
- Data sources used for programmatic campaigns by publishers in Europe 2016
- Data sources used for programmatic campaigns by advertisers in Europe 2016
- Advertising effectiveness metrics used for programmatic by publishers in Europe 2016
- Advertising effectiveness metrics used for programmatic by agencies in Europe 2016
- Reasons for programmatic advertising investments among advertisers in Europe 2016
- Distribution of programmatic advertising adoption in Europe 2016, by region
- Digital share in OOH advertising revenue in Europe 2014, by country
- Distribution of programmatic advertising adoption in Europe 2016, by sector
- Advertisers: barriers to programmatic advertising adoption in Europe 2016
- Agencies: barriers to programmatic advertising adoption in Europe 2016
- Publishers: barriers to programmatic advertising adoption in Europe 2016
- Paid search cost-per-click growth in Europe Q4 2014-Q4 2015
- Paid search click-through-rate growth in Europe Q4 2014-Q4 2015
- Distribution of paid search ad spend in Europe Q4 2014-Q4 2015, by search engine
- Paid search spend growth in Europe Q4 2014-Q4 2015
- Reasons for investing in programmatic ads according to advertisers in Europe 2015
- Reasons for investing in programmatic advertising according to agencies Europe 2015
- Reasons for investing in programmatic advertising according to publishers Europe 2015
- Digital share of advertising spending in European countries 2014
- Marketers' opinion of the future of e-mail marketing worldwide by 2020
- Sharing advertisements with friends or colleagues in European countries 2013
- Aversion to personalized product recommendations in European countries 2013
- Visiting a brand website after seeing an advertisement in European countries 2013
- Mobile ad spend per mobile internet user in Western Europe 2013-2018
- Barriers to programmatic advertising's use in Europe 2014
- Programmatic advertising's use in Europe 2014, by organization type
- Social network ad spend per user in Western Europe 2013-2016
- Mobile advertising spending in Western Europe from 2011-2016
- Number of influencerss marketers work with in Western Europe 2025
- Cooperation formats in influencer marketing in Western Europe 2025
- Social media platforms for influencer marketing in Western Europe 2025, by country
- Main challenges in influencer marketing in Western Europe 2025
- KOL types marketers work with in influencer marketing in Western Europe 2025
- Changes in influencer marketing budgets in selected markets in Western Europe 2026
- Ethical conditions marketers applied to partnering influencers in Western Europe 2025
- Zalando Marketing Services revenue 2022-2024
- Share of marketing services in Zalando's GMV 2023-2028
- Ubiquity of customer data collection among companies in Europe 2023-2024
- Share of EU companies that keep marketing data in the EEA 2024
- Possibility to conduct effective marketing despite privacy laws in Europe 2024
- GDPR legal basis used for marketing data collection in Europe 2023-2024
- Share of EU companies that would choose martech from Europe 2024
- Factors motivating EU companies to choose a European marketing platform 2024
- Leading marketing data sources in Europe 2024
- Leading marketing technologies in Europe 2024
- Most popular supermarket apps in Europe 2024, by country
- Expected increase in influencer cooperations in Western Europe 2024
- Responsibilities of MarTech professionals in North America & Western Europe 2024
- Take-up of vs. ability to use AI among marketers in Europe 2023
- Digital marketing spending growth in Europe 2023
- Share of marketers making strategic decisions on their own in EMEA 2023
- Marketers using their social media accounts' data for decision-making in EMEA 2023
- AI potential to remodel digital ad industry according to professionals globally 2023
- Leading generative AI uses according to marketers & advertisers worldwide 2023
- Expected effects of generative AI among CMOs in North America, Europe & Asia 2023
- Perceived impact of generative AI among CMOs in North America, Europe & Asia 2023
- Salaries of social media marketers in Europe 2023
- Digital consumer behaviors important for marketing in EMEA 2022
- Share of digital in marketing budgets in EMEA 2022
- Digital marketing metrics used in EMEA 2022
- Digital marketing growth barriers priorities in EMEA 2022
- Digital marketing priorities in EMEA 2022
- Share of SMBs that have an app in Western Europe 2022
- Reason for SMBs to not have a website in Western Europe 2022
- Software used for website building by SMBs in Western Europe 2022
- Resources used by SMBs for building websites in Western Europe
- Website budget of SMBs in Western Europe 2022
- SMBs' website optimization frequency in Western Europe 2022
- Share of SMBs with a mobile-friendly website in Western Europe 2022
- Share of SMBs with a website in Western Europe 2022
- Luxury fashion influencer marketing Media Impact Value in Europe 2021, by followers
- Media Impact Value of top fashion luxury brands in Europe 2021, by social channel
- Social media usage of enterprises in the European Union 2021, by type and size
- Leading digital agency services worldwide 2021
- Social media usage of enterprises in the European Union 2021, by type and activity
- Social network usage of countries inside the European Union 2014-2021, by country
- Creator marketing expenditure growth in Europe 2017-2020
- Creator marketing expenditure in Europe 2016-2020
- Change in B2C influencer marketing budgets in Europe 2021