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Ad channels whose budgets are being shifted to retail media in Europe in 2024 and 2025

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Source

In cooperation with
Release date

July 2025

Region

Europe

Survey time period

April and May 2024; April to June 2025

Number of respondents

>180*

Special properties

among buy-side stakeholders

Supplementary notes

* The survey was carried out among more than 180 advertisers, agencies, retailers, media owners, and retail media networks. A separate number for advertisers was not provided.

Citation formats

Ad channels whose budgets are being shifted to retail media in Europe 2024-2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 16, 2025

During a 2025 survey carried out in Europe, ** percent of responding advertisers said that they were shifting money away from display ads to invest in retail media. The European digital retail media market was estimated at **** billion euros in 2025.

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Statistics on " Programmatic advertising in Europe "

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Other statistics that may interest you Programmatic advertising in Europe

Overview

5

Regional data

7

United Kingdom

6

Germany

3

France

4

Marketer insights

6

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Topics

Programmatic advertising in EuropeProgrammatic advertising in the UKProgrammatic advertising worldwideDigital advertising in EuropeProgrammatic advertising in the United States
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
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  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
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