Out of the 30 European countries presented in the data set, **was the fastest growing digital advertising market, reporting an annual growth rate of **** percent in 2024. * and ***followed with **** percent and **** percent, respectively. On average, the expenditure in the 30 countries grew by ** percent.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
IAB Europe. (May 21, 2025). Change in digital advertising spending in Europe in 2024, by country [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 24, 2026, from /statistics/260694/europe-change-in-online-ad-spend/
IAB Europe. "Change in digital advertising spending in Europe in 2024, by country." Chart. May 21, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 24, 2026. /statistics/260694/europe-change-in-online-ad-spend/
IAB Europe. (2025). Change in digital advertising spending in Europe in 2024, by country. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 24, 2026. /statistics/260694/europe-change-in-online-ad-spend/
IAB Europe. "Change in Digital Advertising Spending in Europe in 2024, by Country." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 21 May 2025, /statistics/260694/europe-change-in-online-ad-spend/
IAB Europe, Change in digital advertising spending in Europe in 2024, by country ÌÇÐÄÆÆ½â°æ, /statistics/260694/europe-change-in-online-ad-spend/ (last visited July 24, 2026)
Change in digital advertising spending in Europe in 2024, by country [Graph], IAB Europe, May 21, 2025. [Online]. Available: /statistics/260694/europe-change-in-online-ad-spend/