During the September 2023 survey, ** percent of responding brand and agency marketers stated that they were using artificial intelligence-powered tools for audience targeting. Another ** percent were planning to use such tools in the coming 12 months.
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ExchangeWire, & StackAdapt. (December 31, 2023). Take-up of artificial intelligence for audience targeting according to among media professionals in Europe as of September 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1466913/use-ai-audience-targeting-europe/
ExchangeWire, und StackAdapt. "Take-up of artificial intelligence for audience targeting according to among media professionals in Europe as of September 2023." Chart. December 31, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1466913/use-ai-audience-targeting-europe/
ExchangeWire, StackAdapt. (2023). Take-up of artificial intelligence for audience targeting according to among media professionals in Europe as of September 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1466913/use-ai-audience-targeting-europe/
ExchangeWire, and StackAdapt. "Take-up of Artificial Intelligence for Audience Targeting According to among Media Professionals in Europe as of September 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Dec 2023, /statistics/1466913/use-ai-audience-targeting-europe/
ExchangeWire & StackAdapt, Take-up of artificial intelligence for audience targeting according to among media professionals in Europe as of September 2023 ÌÇÐÄÆƽâ°æ, /statistics/1466913/use-ai-audience-targeting-europe/ (last visited July 20, 2026)
Take-up of artificial intelligence for audience targeting according to among media professionals in Europe as of September 2023 [Graph], ExchangeWire, & StackAdapt, December 31, 2023. [Online]. Available: /statistics/1466913/use-ai-audience-targeting-europe/
