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Programmatic advertising operating models in Europe as of August 2024, by stakeholder type

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Source

In cooperation with
Release date

November 2024

Region

Europe

Survey time period

July and August 2024

Number of respondents

254 respondents

Special properties

among advertisers, agencies, publishers and ad tech vendors in 31 markets, with respondents having both pan-European and global remits

Method of interview

Online survey

Supplementary notes

The source does not provide any information regarding missing percentage points to 100 percent.

Citation formats

Programmatic advertising operating models in Europe 2024, by stakeholder type

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 11, 2024

During an online 2024 survey in Europe, *** percent of responding advertisers reported that their companies used a hybrid operating model that includes more than *** model. In the meantime, nearly a quarter of publishers reported using such a model.

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