During a 2023/24 survey, around ** percent of responding advertising professionals from Europe agreed that that generative artificial intelligence (gen AI) would reduce the time spent building and managing campaigns, while ** percent said that Gen AI provided their company with a competitive advantage.
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Microsoft Advertising, & IAB Europe. (April 30, 2024). Benefits of generative artificial intelligence (gen AI) adoption according to advertising industry professionals in Europe as of February 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1469863/gen-ai-adoption-benefits-europe/
Microsoft Advertising, und IAB Europe. "Benefits of generative artificial intelligence (gen AI) adoption according to advertising industry professionals in Europe as of February 2024." Chart. April 30, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1469863/gen-ai-adoption-benefits-europe/
Microsoft Advertising, IAB Europe. (2024). Benefits of generative artificial intelligence (gen AI) adoption according to advertising industry professionals in Europe as of February 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1469863/gen-ai-adoption-benefits-europe/
Microsoft Advertising, and IAB Europe. "Benefits of Generative Artificial Intelligence (Gen Ai) Adoption According to Advertising Industry Professionals in Europe as of February 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Apr 2024, /statistics/1469863/gen-ai-adoption-benefits-europe/
Microsoft Advertising & IAB Europe, Benefits of generative artificial intelligence (gen AI) adoption according to advertising industry professionals in Europe as of February 2024 ÌÇÐÄÆƽâ°æ, /statistics/1469863/gen-ai-adoption-benefits-europe/ (last visited July 26, 2026)
Benefits of generative artificial intelligence (gen AI) adoption according to advertising industry professionals in Europe as of February 2024 [Graph], Microsoft Advertising, & IAB Europe, April 30, 2024. [Online]. Available: /statistics/1469863/gen-ai-adoption-benefits-europe/
