During a survey carried out among advertising managers from Europe, ** percent of respondents from Western Europe stated that they invested in connected TV (CTV) advertising to raise brand awareness. The same was true was ** percent of advertisers from Northern Europe.
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Alliance Digitale. (February 26, 2024). Share of advertising spending allocated to connected TV (CTV) in Europe as of August 2023, by subregion [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 19, 2026, from /statistics/1497388/share-ctv-ad-spend-europe/
Alliance Digitale. "Share of advertising spending allocated to connected TV (CTV) in Europe as of August 2023, by subregion." Chart. February 26, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 19, 2026. /statistics/1497388/share-ctv-ad-spend-europe/
Alliance Digitale. (2024). Share of advertising spending allocated to connected TV (CTV) in Europe as of August 2023, by subregion. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 19, 2026. /statistics/1497388/share-ctv-ad-spend-europe/
Alliance Digitale. "Share of Advertising Spending Allocated to Connected Tv (Ctv) in Europe as of August 2023, by Subregion." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Feb 2024, /statistics/1497388/share-ctv-ad-spend-europe/
Alliance Digitale, Share of advertising spending allocated to connected TV (CTV) in Europe as of August 2023, by subregion ÌÇÐÄÆƽâ°æ, /statistics/1497388/share-ctv-ad-spend-europe/ (last visited July 19, 2026)
Share of advertising spending allocated to connected TV (CTV) in Europe as of August 2023, by subregion [Graph], Alliance Digitale, February 26, 2024. [Online]. Available: /statistics/1497388/share-ctv-ad-spend-europe/
