During a 2025 survey carried out in Croatia, France, Germany, Greece, Italy, the Netherlands, and the United Kingdom (UK), 17 percent of respondents stated that due to data privacy concerns, they willingly missed out on personalized discounts on purchases, while 15 percent passed over receiving tailor-made travel recommendations for the same reason.
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Samsung. (June 12, 2025). Share of consumers in Europe whose data privacy concerns prevented them from taking advantage of selected benefits as of April 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1616762/benefits-data-privacy-europe/
Samsung. "Share of consumers in Europe whose data privacy concerns prevented them from taking advantage of selected benefits as of April 2025." Chart. June 12, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1616762/benefits-data-privacy-europe/
Samsung. (2025). Share of consumers in Europe whose data privacy concerns prevented them from taking advantage of selected benefits as of April 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1616762/benefits-data-privacy-europe/
Samsung. "Share of Consumers in Europe Whose Data Privacy Concerns Prevented Them from Taking Advantage of Selected Benefits as of April 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Jun 2025, /statistics/1616762/benefits-data-privacy-europe/
Samsung, Share of consumers in Europe whose data privacy concerns prevented them from taking advantage of selected benefits as of April 2025 ÌÇÐÄÆƽâ°æ, /statistics/1616762/benefits-data-privacy-europe/ (last visited July 20, 2026)
Share of consumers in Europe whose data privacy concerns prevented them from taking advantage of selected benefits as of April 2025 [Graph], Samsung, June 12, 2025. [Online]. Available: /statistics/1616762/benefits-data-privacy-europe/
