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Digital advertising spending in Europe in 2024, by format (in billion euros)

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Source

In cooperation with
Release date

May 2025

Region

Europe

Survey time period

2024

Special properties

figures exclude Belarus and Russia

Citation formats

Digital ad spend in Europe 2024, by format

Published by ÌÇÐÄÆƽâ°æ Research Department, May 23, 2025

In 2024, out of the total of billion euros invested in digital advertising in Europe, **** billion were spent on display advertising. Search was the largest format, with more than ** billion, whereas social ranked third with **** billion.

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Statistics on " Advertising in Europe "

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Other statistics that may interest you Advertising in Europe

Overview

6

Germany

5

Digital overview

6

United Kingdom

5

France

5

Italy

5

Spain

5

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Topics

Digital advertising in SpainDigital advertising in EuropeDigital out-of-home advertising in the UKDigital advertising in the NordicsAdvertising in Spain
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* For commercial use only

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per month, billed annually 1
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