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Connected TV (CTV) advertising success metrics used by advertising managers at brands and agencies in Europe as of August 2023

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Sources

Release date

February 2024

Region

Europe

Survey time period

June to August 2023

Number of respondents

422 respondents

Special properties

among ad managers at advertisers and agencies from 29 European markets

Supplementary notes

The source does not specify the survey type.

Citation formats

Leading CTV advertising metrics in Europe 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 8, 2024

During a 2023 survey carried out among advertising managers from brands and agencies from Europe, ** percent of respondents stated that they used incremental reach and frequency to measure the success of their connected TV (CTV) advertising campaigns. Brand awareness was name by ** percent of responding ad managers in the same context.

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Statistics on " Digital advertising in Europe "

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Overview

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Formats

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Social media

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Programmatic

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Marketer insights

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Major players

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Connected TV (CTV)

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Topics

Digital advertising in EuropeAdvertising in EuropeDigital advertising in the NordicsDigital advertising in the UKDigital advertising in CEE
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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