includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices on all formats mentioned
Supplementary notes
* Banners (static display), rich media, sponsorships, video (including advertising that appears before, during, or after digital video contents in a video player. ** Paid listings, contextual text links, and paid inclusion.
Citation formats
Digital ad spend in Western Europe 2025, by format
In 2025, nearly *** billion U.S. dollars were expected to be invested in digital advertising in Western Europe. Display was the largest format, with an expenditure of nearly ** billion. Search followed with ** billion.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
eMarketer. (May 25, 2022). Digital advertising spending in Western Europe in 2025, by format (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/281215/western-europe-digital-advertising-spending-by-format/
eMarketer. "Digital advertising spending in Western Europe in 2025, by format (in billion U.S. dollars)." Chart. May 25, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/281215/western-europe-digital-advertising-spending-by-format/
eMarketer. (2022). Digital advertising spending in Western Europe in 2025, by format (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/281215/western-europe-digital-advertising-spending-by-format/
eMarketer. "Digital Advertising Spending in Western Europe in 2025, by Format (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 May 2022, /statistics/281215/western-europe-digital-advertising-spending-by-format/
eMarketer, Digital advertising spending in Western Europe in 2025, by format (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/281215/western-europe-digital-advertising-spending-by-format/ (last visited July 23, 2026)
Digital advertising spending in Western Europe in 2025, by format (in billion U.S. dollars) [Graph], eMarketer, May 25, 2022. [Online]. Available: /statistics/281215/western-europe-digital-advertising-spending-by-format/
