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Leading sustainability aspects in digital advertising according to advertising executives in Europe as of January 2025

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Source

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Release date

February 2023

Region

Europe

Survey time period

November 2024 to January 2025

Number of respondents

102 respondents

Special properties

top 2 box / among advertising executives working for brands, agencies, publishers, industry associations, ad tech companies, and other

Method of interview

Online survey

Citation formats

Leading ESG aspects in digital advertising in Europe 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 27, 2025

During a 2024/2025 survey carried out among advertising executives from Europe, it was found that Diversity, equity, and inclusion (DEI) was one of two most important aspects of sustainability for the companies the respondents worked for, named by ** percent of respondents. Greenhouse gas (GHG) impact ranked first, mentioned by ** percent of responding ad executives.

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Statistics on " Sustainability in advertising & marketing in Europe "

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The most important statistics
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Other statistics that may interest you Sustainability in advertising & marketing in Europe

Overview

3

Environmental impact and emissions

7

Marketer use

8

Consumer insights

4

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Topics

Sustainability in advertising & marketing in EuropeSustainabilitySustainability in the tech industrySustainability in e-commerceSustainability in advertising & marketing worldwide
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* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
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