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Leading digital advertising industry challenges according to advertising executives in Europe as of January 2025

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Source

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Release date

February 2025

Region

Europe

Survey time period

November 2024 to January 2025

Number of respondents

186 respondents

Special properties

among advertising executives working for brands, agencies, publishers, industry associations, ad tech companies, and other

Method of interview

Online survey

Citation formats

Leading digital advertising industry challenges in Europe 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 27, 2025

During a survey carried out among advertising executives from Europe and released in February 2025, it was found that measurement was the leading challenge facing the digital advertising industry, named by ** percent of respondents. Sustainability ranked second, mentioned by ** percent of respondents.

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Statistics on " Sustainability in advertising & marketing in Europe "

The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Sustainability in advertising & marketing in Europe

Overview

3

Environmental impact and emissions

7

Marketer use

8

Consumer insights

4

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Topics

Digital advertising in the NordicsProgrammatic advertising in the UKAdvertising in EuropeAdvertising in the NordicsDigital advertising in Europe
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$0 USD
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per month, billed annually 1
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