| Characteristic | Share of respondents |
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IAB Europe
April 2025
Europe
November 2024
10,500 respondents
16 years and older
among respondents from Belgium, Czechia, Denmark, France, Germany, Ireland, Italy, the Netherlands, Norway, Poland, Spain, and Sweden
Online survey
Original question: "On the occasions you visited a website or online service and decided to accept data collection, what would you say were the main reasons behind accepting?"
The survey was conducted in the following 12 European countries:Â
Belgium (1,000 respondents),Â
Czechia (1,000 respondents),
Denmark (500 respondents),Â
France (1,000 respondents),
Germany (1,000 respondents),Â
Ireland (500 respondents),Â
Italy (1,000 respondents),
the Netherlands (1,000 respondents),
Norway (500 respondents),Â
Poland (1,000 respondents),
Spain (1,000 respondents),
Sweden (1,000 respondents).
