Reasons for generative artificial intelligence (gen AI) adoption by businesses according to advertising industry professionals in Europe as of February 2024
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During a 2023/24 survey, approximately ** percent of responding advertising industry professionals from Europe reported operational efficiencies as a key reason for adopting generative artificial intelligence (gen AI) within their businesses. About ** percent said competitive advantage, and ** percent reported cost efficiencies as the primary driving factors.
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Microsoft Advertising, & IAB Europe. (April 30, 2024). Reasons for generative artificial intelligence (gen AI) adoption by businesses according to advertising industry professionals in Europe as of February 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1469859/reasons-for-gen-ai-adoption-europe/
Microsoft Advertising, und IAB Europe. "Reasons for generative artificial intelligence (gen AI) adoption by businesses according to advertising industry professionals in Europe as of February 2024." Chart. April 30, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1469859/reasons-for-gen-ai-adoption-europe/
Microsoft Advertising, IAB Europe. (2024). Reasons for generative artificial intelligence (gen AI) adoption by businesses according to advertising industry professionals in Europe as of February 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1469859/reasons-for-gen-ai-adoption-europe/
Microsoft Advertising, and IAB Europe. "Reasons for Generative Artificial Intelligence (Gen Ai) Adoption by Businesses According to Advertising Industry Professionals in Europe as of February 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Apr 2024, /statistics/1469859/reasons-for-gen-ai-adoption-europe/
Microsoft Advertising & IAB Europe, Reasons for generative artificial intelligence (gen AI) adoption by businesses according to advertising industry professionals in Europe as of February 2024 ÌÇÐÄÆƽâ°æ, /statistics/1469859/reasons-for-gen-ai-adoption-europe/ (last visited July 29, 2026)
Reasons for generative artificial intelligence (gen AI) adoption by businesses according to advertising industry professionals in Europe as of February 2024 [Graph], Microsoft Advertising, & IAB Europe, April 30, 2024. [Online]. Available: /statistics/1469859/reasons-for-gen-ai-adoption-europe/
