In 2023, video ads on social media in Europe attracted an investment of **** billion euros, up from *** billion a year earlier. Non-video ads (e.g. static display) garnered **** billion euros.
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IAB Europe. (June 12, 2024). Social media advertising spending in Europe from 2019 to 2023, by format (in billion euros) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1270847/social-ad-spend-format-europe/
IAB Europe. "Social media advertising spending in Europe from 2019 to 2023, by format (in billion euros)." Chart. June 12, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1270847/social-ad-spend-format-europe/
IAB Europe. (2024). Social media advertising spending in Europe from 2019 to 2023, by format (in billion euros). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1270847/social-ad-spend-format-europe/
IAB Europe. "Social Media Advertising Spending in Europe from 2019 to 2023, by Format (in Billion Euros)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Jun 2024, /statistics/1270847/social-ad-spend-format-europe/
IAB Europe, Social media advertising spending in Europe from 2019 to 2023, by format (in billion euros) ÌÇÐÄÆƽâ°æ, /statistics/1270847/social-ad-spend-format-europe/ (last visited July 21, 2026)
Social media advertising spending in Europe from 2019 to 2023, by format (in billion euros) [Graph], IAB Europe, June 12, 2024. [Online]. Available: /statistics/1270847/social-ad-spend-format-europe/
