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Share of digital out-of-home (DOOH) in programmatic advertising budgets in Europe as of August 2024, by stakeholder type

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Source

In cooperation with
Release date

November 2024

Region

Europe

Survey time period

July and August 2024

Number of respondents

254 respondents

Special properties

among advertisers, agencies, publishers and ad tech vendors in 31 markets, with respondents having both pan-European and global remits

Method of interview

Online survey

Citation formats

Share of DOOH in programmatic ad budgets in Europe 2024, by stakeholder

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 11, 2024

During an online 2024 survey in Europe, ** percent of advertisers, ** percent of agencies, ** percent of publishers, and ** percent of AdTechs stated they included digital out-of-home in their programmatic trading budgets. 

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Statistics on " Out-of-home advertising in Europe "

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Other statistics that may interest you Out-of-home advertising in Europe

Global overview

8

European overview

5

United Kingdom

8

Germany

6

France

7

Spain

3

Other European markets

6

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Topics

Digital out-of-home advertising in GermanyDigital out-of-home advertising in the UKDigital out-of-home advertising worldwideProgrammatic digital out-of-home (prDOOH) advertisingDigital out-of-home advertising in Europe
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

For single users
$199 USD
per month, billed annually 1
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  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
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  • Market ÌÇÐÄÆƽâ°æ

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