among respondents from Belgium, Czechia, Denmark, France, Germany, Ireland, Italy, the Netherlands, Norway, Poland, Spain, and Sweden
Method of interview
Online survey
Supplementary notes
Original question: "Which of the following 4 statements do you think most closely matches how you feel about online privacy laws and how they protect your personal data?" The survey was conducted in the following 12 European countries: Belgium (1,000 respondents), Czechia (1,000 respondents), Denmark (500 respondents), France (1,000 respondents), Germany (1,000 respondents), Ireland (500 respondents), Italy (1,000 respondents), the Netherlands (1,000 respondents), Norway (500 respondents), Poland (1,000 respondents), Spain (1,000 respondents), Sweden (1,000 respondents).
Citation formats
Perceived effectiveness of data protection laws in Europe 2024
During a November 2024 survey carried out among consumers from ** European countries, ** percent of responding consumers said that they did not feel that data protection laws were sufficient to protect their personal data online. Over half of respondents stated they were concerned that some companies did not adhere to these laws.
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IAB Europe, & Kantar Media. (April 30, 2025). Perceived effectiveness of data protection laws in Europe as of November 2024 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 19, 2026, from /statistics/1611954/effectiveness-data-protection-laws-europe/
IAB Europe, und Kantar Media. "Perceived effectiveness of data protection laws in Europe as of November 2024." Chart. April 30, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 19, 2026. /statistics/1611954/effectiveness-data-protection-laws-europe/
IAB Europe, Kantar Media. (2025). Perceived effectiveness of data protection laws in Europe as of November 2024. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 19, 2026. /statistics/1611954/effectiveness-data-protection-laws-europe/
IAB Europe, and Kantar Media. "Perceived Effectiveness of Data Protection Laws in Europe as of November 2024." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 30 Apr 2025, /statistics/1611954/effectiveness-data-protection-laws-europe/
IAB Europe & Kantar Media, Perceived effectiveness of data protection laws in Europe as of November 2024 ÌÇÐÄÆÆ½â°æ, /statistics/1611954/effectiveness-data-protection-laws-europe/ (last visited July 19, 2026)
Perceived effectiveness of data protection laws in Europe as of November 2024 [Graph], IAB Europe, & Kantar Media, April 30, 2025. [Online]. Available: /statistics/1611954/effectiveness-data-protection-laws-europe/