This statistic gives information on the share of mobile search advertising as percent of online paid-search advertising in selected European countries in 2017. That year, mobile search advertising's share in Ireland was **** percent. Serbia had the highest share of mobile in paid search ad spend at ** percent.
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IAB Europe. (June 28, 2018). Share of paid search advertising spending going on mobile search in Europe in 2017, by country [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 01, 2026, from /statistics/311987/mobile-display-ad-spending-as-share-of-online-display/
IAB Europe. "Share of paid search advertising spending going on mobile search in Europe in 2017, by country." Chart. June 28, 2018. ÌÇÐÄÆÆ½â°æ. Accessed August 01, 2026. /statistics/311987/mobile-display-ad-spending-as-share-of-online-display/
IAB Europe. (2018). Share of paid search advertising spending going on mobile search in Europe in 2017, by country. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 01, 2026. /statistics/311987/mobile-display-ad-spending-as-share-of-online-display/
IAB Europe. "Share of Paid Search Advertising Spending Going on Mobile Search in Europe in 2017, by Country." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 28 Jun 2018, /statistics/311987/mobile-display-ad-spending-as-share-of-online-display/
IAB Europe, Share of paid search advertising spending going on mobile search in Europe in 2017, by country ÌÇÐÄÆÆ½â°æ, /statistics/311987/mobile-display-ad-spending-as-share-of-online-display/ (last visited August 01, 2026)
Share of paid search advertising spending going on mobile search in Europe in 2017, by country [Graph], IAB Europe, June 28, 2018. [Online]. Available: /statistics/311987/mobile-display-ad-spending-as-share-of-online-display/