In December 2024, the average monthly cost-per-click (CPC) in Google Ads search advertising in the United Kingdom stood at **** U.S. dollars and was the highest among the ** countries presented in the data set. Among countries from Central and Eastern Europe, Montenegro recorded the highest CPC with ** U.S. cents.
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Semrush. (January 31, 2025). Average cost-per-click (CPC) in Google Ads search advertising in selected countries in Europe in December 2024 (in U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1262497/search-advertising-cpc-europe/
Semrush. "Average cost-per-click (CPC) in Google Ads search advertising in selected countries in Europe in December 2024 (in U.S. dollars)." Chart. January 31, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1262497/search-advertising-cpc-europe/
Semrush. (2025). Average cost-per-click (CPC) in Google Ads search advertising in selected countries in Europe in December 2024 (in U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1262497/search-advertising-cpc-europe/
Semrush. "Average Cost-per-click (Cpc) in Google Ads Search Advertising in Selected Countries in Europe in December 2024 (in U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Jan 2025, /statistics/1262497/search-advertising-cpc-europe/
Semrush, Average cost-per-click (CPC) in Google Ads search advertising in selected countries in Europe in December 2024 (in U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1262497/search-advertising-cpc-europe/ (last visited July 23, 2026)
Average cost-per-click (CPC) in Google Ads search advertising in selected countries in Europe in December 2024 (in U.S. dollars) [Graph], Semrush, January 31, 2025. [Online]. Available: /statistics/1262497/search-advertising-cpc-europe/
