In 2024, social media advertising spending in Europe grew ** percent over the values reported a year earlier, increasing from **** billion to **** billion euros. Social accounted for ** percent of European digital ad spend that year.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
IAB Europe. (May 21, 2025). Change in social media advertising spending in Europe from 2017 to 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1252603/change-social-media-ad-spend-europe/
IAB Europe. "Change in social media advertising spending in Europe from 2017 to 2024." Chart. May 21, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1252603/change-social-media-ad-spend-europe/
IAB Europe. (2025). Change in social media advertising spending in Europe from 2017 to 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1252603/change-social-media-ad-spend-europe/
IAB Europe. "Change in Social Media Advertising Spending in Europe from 2017 to 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 May 2025, /statistics/1252603/change-social-media-ad-spend-europe/
IAB Europe, Change in social media advertising spending in Europe from 2017 to 2024 ÌÇÐÄÆƽâ°æ, /statistics/1252603/change-social-media-ad-spend-europe/ (last visited July 26, 2026)
Change in social media advertising spending in Europe from 2017 to 2024 [Graph], IAB Europe, May 21, 2025. [Online]. Available: /statistics/1252603/change-social-media-ad-spend-europe/
