During a survey carried out among advertising managers from brands and agencies from Europe, ** percent of respondents stated that delivery of TV advertising campaigns to audience at scale was a priority in their connected TV (CTV) campaigns. The same share said that cost efficiencies compared to linear TV were a reason to invest in CTV.
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Alliance Digitale. (February 26, 2024). Priorities in connected TV (CTV) campaigns according to advertising managers at brands and agencies in Europe as of August 2023, by subregion [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1497393/share-ctv-ad-spend-europe/
Alliance Digitale. "Priorities in connected TV (CTV) campaigns according to advertising managers at brands and agencies in Europe as of August 2023, by subregion." Chart. February 26, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1497393/share-ctv-ad-spend-europe/
Alliance Digitale. (2024). Priorities in connected TV (CTV) campaigns according to advertising managers at brands and agencies in Europe as of August 2023, by subregion. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1497393/share-ctv-ad-spend-europe/
Alliance Digitale. "Priorities in Connected Tv (Ctv) Campaigns According to Advertising Managers at Brands and Agencies in Europe as of August 2023, by Subregion." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Feb 2024, /statistics/1497393/share-ctv-ad-spend-europe/
Alliance Digitale, Priorities in connected TV (CTV) campaigns according to advertising managers at brands and agencies in Europe as of August 2023, by subregion ÌÇÐÄÆƽâ°æ, /statistics/1497393/share-ctv-ad-spend-europe/ (last visited July 21, 2026)
Priorities in connected TV (CTV) campaigns according to advertising managers at brands and agencies in Europe as of August 2023, by subregion [Graph], Alliance Digitale, February 26, 2024. [Online]. Available: /statistics/1497393/share-ctv-ad-spend-europe/
