During a 2023/24 survey, ** percent of responding advertising professionals from Europe stated that they believed generative artificial intelligence (gen AI) was useful for solving specific problems or automating tasks. Half of respondents believed it was bound by the data it received and the tasks that it was assigned.
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IAB Europe, & Microsoft Advertising. (April 30, 2024). Understanding of generative artificial intelligence (gen AI) among advertising professionals in Europe as of February 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1465428/understanding-gen-ai-advertising-europe/
IAB Europe, und Microsoft Advertising. "Understanding of generative artificial intelligence (gen AI) among advertising professionals in Europe as of February 2024." Chart. April 30, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1465428/understanding-gen-ai-advertising-europe/
IAB Europe, Microsoft Advertising. (2024). Understanding of generative artificial intelligence (gen AI) among advertising professionals in Europe as of February 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1465428/understanding-gen-ai-advertising-europe/
IAB Europe, and Microsoft Advertising. "Understanding of Generative Artificial Intelligence (Gen Ai) among Advertising Professionals in Europe as of February 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Apr 2024, /statistics/1465428/understanding-gen-ai-advertising-europe/
IAB Europe & Microsoft Advertising, Understanding of generative artificial intelligence (gen AI) among advertising professionals in Europe as of February 2024 ÌÇÐÄÆƽâ°æ, /statistics/1465428/understanding-gen-ai-advertising-europe/ (last visited July 24, 2026)
Understanding of generative artificial intelligence (gen AI) among advertising professionals in Europe as of February 2024 [Graph], IAB Europe, & Microsoft Advertising, April 30, 2024. [Online]. Available: /statistics/1465428/understanding-gen-ai-advertising-europe/
