During a 2023/24 survey, around ** percent of responding advertising professionals from Europe stated that fostering artificial intelligence (AI) talent within the team was a method they were using to increase adoption of AI within their company. Additionally, ** percent reported having a specific budget assigned for experimenting with or using generative AI.
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IAB Europe, & Microsoft Advertising. (April 30, 2024). Methods of increasing adoption of generative AI (gen AI) among companies according to advertising professionals in Europe as of February 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1469839/gen-ai-adoption-methods-among-businesses-europe/
IAB Europe, und Microsoft Advertising. "Methods of increasing adoption of generative AI (gen AI) among companies according to advertising professionals in Europe as of February 2024." Chart. April 30, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1469839/gen-ai-adoption-methods-among-businesses-europe/
IAB Europe, Microsoft Advertising. (2024). Methods of increasing adoption of generative AI (gen AI) among companies according to advertising professionals in Europe as of February 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1469839/gen-ai-adoption-methods-among-businesses-europe/
IAB Europe, and Microsoft Advertising. "Methods of Increasing Adoption of Generative Ai (Gen Ai) among Companies According to Advertising Professionals in Europe as of February 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Apr 2024, /statistics/1469839/gen-ai-adoption-methods-among-businesses-europe/
IAB Europe & Microsoft Advertising, Methods of increasing adoption of generative AI (gen AI) among companies according to advertising professionals in Europe as of February 2024 ÌÇÐÄÆƽâ°æ, /statistics/1469839/gen-ai-adoption-methods-among-businesses-europe/ (last visited July 28, 2026)
Methods of increasing adoption of generative AI (gen AI) among companies according to advertising professionals in Europe as of February 2024 [Graph], IAB Europe, & Microsoft Advertising, April 30, 2024. [Online]. Available: /statistics/1469839/gen-ai-adoption-methods-among-businesses-europe/
