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Distribution of digital advertising expenditure in Europe in 2024, by format

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Source

In cooperation with
Release date

May 2025

Region

Europe

Survey time period

2024

Special properties

figures exclude Belarus and Russia

Citation formats

Digital ad spending in Europe 2024, by format

Published by ÌÇÐÄÆƽâ°æ Research Department, May 22, 2025

In 2024, search was the largest digital ad format in Europe, accounting for ** percent of the ad spend, followed by display (which includes video and audio) with **** ±è±ð°ù³¦±ð²Ô³Ù.ÌýEuropean digital ad spend stood at *** billion euros in 2024.

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Statistics on " Digital advertising in Europe "

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Other statistics that may interest you Digital advertising in Europe

Overview

8

Formats

8

Social media

8

Programmatic

7

Marketer insights

8

Major players

6

Connected TV (CTV)

5

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Topics

Digital advertising in EuropeAdvertising in EuropeDigital advertising in the NordicsDigital advertising in the UKDigital advertising in CEE
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