among respondents from Belgium, Czechia, Denmark, France, Germany, Ireland, Italy, the Netherlands, Norway, Poland, Spain, and Sweden
Method of interview
Online survey
Supplementary notes
Original question: "Which of the following types of adverts can you recall seeing while using a website or an app? Please select all that apply." The survey was conducted in the following 12 European countries: Belgium (1,000 respondents), Czechia (1,000 respondents), Denmark (500 respondents), France (1,000 respondents), Germany (1,000 respondents), Ireland (500 respondents), Italy (1,000 respondents), the Netherlands (1,000 respondents), Norway (500 respondents), Poland (1,000 respondents), Spain (1,000 respondents), Sweden (1,000 respondents).
Citation formats
Leading types of personalized online ads in Europe 2024
During a November 2024 survey carried out among consumers from 12 European countries, roughly ***respondents stated they recalled seeing an online ad for something they had searched for using a search engine. Approximately ** remembered receiving an ad for something they had recently purchased.
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IAB Europe, & Kantar Media. (April 30, 2025). Types of personalized online advertising consumers from Europe recalled as of November 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1611899/types-personalization-online-advertising-europe/
IAB Europe, und Kantar Media. "Types of personalized online advertising consumers from Europe recalled as of November 2024." Chart. April 30, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1611899/types-personalization-online-advertising-europe/
IAB Europe, Kantar Media. (2025). Types of personalized online advertising consumers from Europe recalled as of November 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1611899/types-personalization-online-advertising-europe/
IAB Europe, and Kantar Media. "Types of Personalized Online Advertising Consumers from Europe Recalled as of November 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Apr 2025, /statistics/1611899/types-personalization-online-advertising-europe/
IAB Europe & Kantar Media, Types of personalized online advertising consumers from Europe recalled as of November 2024 ÌÇÐÄÆƽâ°æ, /statistics/1611899/types-personalization-online-advertising-europe/ (last visited July 22, 2026)
Types of personalized online advertising consumers from Europe recalled as of November 2024 [Graph], IAB Europe, & Kantar Media, April 30, 2025. [Online]. Available: /statistics/1611899/types-personalization-online-advertising-europe/
