During a 2023/24 survey, around ** percent of responding advertising professionals from Europe stated that fostering artificial intelligence (AI) talent within the team was a method they were using to increase adoption of AI within their company. Additionally, ** percent reported having a specific budget assigned for experimenting with or using generative AI.
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Microsoft Advertising, & IAB Europe. (April 30, 2024). Areas of generative artificial intelligence (gen AI) according to advertising industry professionals in Europe as of February 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 19, 2026, from /statistics/1469848/gen-ai-areas-europe/
Microsoft Advertising, und IAB Europe. "Areas of generative artificial intelligence (gen AI) according to advertising industry professionals in Europe as of February 2024." Chart. April 30, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 19, 2026. /statistics/1469848/gen-ai-areas-europe/
Microsoft Advertising, IAB Europe. (2024). Areas of generative artificial intelligence (gen AI) according to advertising industry professionals in Europe as of February 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 19, 2026. /statistics/1469848/gen-ai-areas-europe/
Microsoft Advertising, and IAB Europe. "Areas of Generative Artificial Intelligence (Gen Ai) According to Advertising Industry Professionals in Europe as of February 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Apr 2024, /statistics/1469848/gen-ai-areas-europe/
Microsoft Advertising & IAB Europe, Areas of generative artificial intelligence (gen AI) according to advertising industry professionals in Europe as of February 2024 ÌÇÐÄÆƽâ°æ, /statistics/1469848/gen-ai-areas-europe/ (last visited July 19, 2026)
Areas of generative artificial intelligence (gen AI) according to advertising industry professionals in Europe as of February 2024 [Graph], Microsoft Advertising, & IAB Europe, April 30, 2024. [Online]. Available: /statistics/1469848/gen-ai-areas-europe/
