Change in connected TV (CTV) advertising spending for the following 12 months according to advertising managers at brands and agencies in Europe as of August 2023
Characteristic
Share of respondents
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During a survey carried out in summer 2023 among advertising managers from brands and agencies from Europe, ** percent of respondents stated they were planning to increase their spending on connected TV (CTV) advertising in the following 12 months. On the other hand, ** percent were planning to decrease it.Â
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DoubleVerify. (February 26, 2024). Change in connected TV (CTV) advertising spending for the following 12 months according to advertising managers at brands and agencies in Europe as of August 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1497420/change-ctv-ad-spend-europe/
DoubleVerify. "Change in connected TV (CTV) advertising spending for the following 12 months according to advertising managers at brands and agencies in Europe as of August 2023." Chart. February 26, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1497420/change-ctv-ad-spend-europe/
DoubleVerify. (2024). Change in connected TV (CTV) advertising spending for the following 12 months according to advertising managers at brands and agencies in Europe as of August 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1497420/change-ctv-ad-spend-europe/
DoubleVerify. "Change in Connected Tv (Ctv) Advertising Spending for The following 12 Months According to Advertising Managers at Brands and Agencies in Europe as of August 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Feb 2024, /statistics/1497420/change-ctv-ad-spend-europe/
DoubleVerify, Change in connected TV (CTV) advertising spending for the following 12 months according to advertising managers at brands and agencies in Europe as of August 2023 ÌÇÐÄÆƽâ°æ, /statistics/1497420/change-ctv-ad-spend-europe/ (last visited July 22, 2026)
Change in connected TV (CTV) advertising spending for the following 12 months according to advertising managers at brands and agencies in Europe as of August 2023 [Graph], DoubleVerify, February 26, 2024. [Online]. Available: /statistics/1497420/change-ctv-ad-spend-europe/
