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Social media advertising spending in Europe from 2022 to 2024 (in billion euros)

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Source

In cooperation with
Release date

May 2025

Region

Europe

Survey time period

2022 to 2024

Supplementary notes

Figure for 2022 was retrieved from an earlier publication.

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Statistics on " Digital advertising in Europe "

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Other statistics that may interest you Digital advertising in Europe

Overview

8

Formats

8

Social media

8

Programmatic

7

Marketer insights

8

Major players

6

Connected TV (CTV)

5

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Topics

Social media advertising and marketing in EuropeSocial media advertising and marketing worldwideMobile advertising and marketing in EuropeInfluencer marketing in EuropeInstagram in Europe
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

For single users
$199 USD
per month, billed annually 1
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  • Premium Statistics

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For teams of up to 99 users
Talk to sales for pricing
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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