During a 2023/24 survey, ** percent of responding advertising professionals from Europe stated that generative artificial intelligence (AI) was becoming embedded in their daily work lives. Around ** percent said they used it occasionally when the need arose, ** percent reported they had experimented with it, and **** percent stated they had never used Gen AI in their business.
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IAB Europe, & Microsoft Advertising. (April 30, 2024). Take-up of generative artificial intelligence (AI) among businesses according to advertising industry professionals in Europe as of February 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1469642/ai-usage-by-businesses-europe/
IAB Europe, und Microsoft Advertising. "Take-up of generative artificial intelligence (AI) among businesses according to advertising industry professionals in Europe as of February 2024." Chart. April 30, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1469642/ai-usage-by-businesses-europe/
IAB Europe, Microsoft Advertising. (2024). Take-up of generative artificial intelligence (AI) among businesses according to advertising industry professionals in Europe as of February 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1469642/ai-usage-by-businesses-europe/
IAB Europe, and Microsoft Advertising. "Take-up of Generative Artificial Intelligence (Ai) among Businesses According to Advertising Industry Professionals in Europe as of February 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Apr 2024, /statistics/1469642/ai-usage-by-businesses-europe/
IAB Europe & Microsoft Advertising, Take-up of generative artificial intelligence (AI) among businesses according to advertising industry professionals in Europe as of February 2024 ÌÇÐÄÆƽâ°æ, /statistics/1469642/ai-usage-by-businesses-europe/ (last visited July 27, 2026)
Take-up of generative artificial intelligence (AI) among businesses according to advertising industry professionals in Europe as of February 2024 [Graph], IAB Europe, & Microsoft Advertising, April 30, 2024. [Online]. Available: /statistics/1469642/ai-usage-by-businesses-europe/
