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Sustainability as a strategic focus for programmatic advertising in Europe as of August 2024, by stakeholder type

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Source

In cooperation with
Release date

November 2024

Region

Europe

Survey time period

July and August 2024

Number of respondents

254 respondents

Special properties

among advertisers, agencies, publishers and ad tech vendors in 31 markets, with respondents having both pan-European and global remits

Method of interview

Online survey

Supplementary notes

Percentage points exceeding 100 percent are probably due to rounding.

Citation formats

Sustainability as a focus for programmatic advertising in Europe 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 11, 2024

During an online 2024 survey in Europe, ** percent of responding advertisers stated that sustainability was their strategic focus for programmatic advertising to some or a great extent. The respective share among agencies stood at ** percent.

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Statistics on " Sustainability in advertising & marketing in Europe "

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Other statistics that may interest you Sustainability in advertising & marketing in Europe

Overview

3

Environmental impact and emissions

7

Marketer use

8

Consumer insights

4

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Topics

Sustainability in advertising & marketing in EuropeSustainabilitySustainability in the tech industrySustainability in e-commerceSustainability in advertising & marketing worldwide
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$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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Starter Account

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per month, billed annually 1
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