Expected change in digital advertising and marketing budgets according to brand marketers in Europe, the Middle East, and Africa (EMEA) in 2024, by format
Characteristic
Increase
No change
Decrease
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
The chart is not accessible to screen readers. Please switch to the table view to access the data.
You need a ÌÇÐÄÆƽâ°æ Account for unlimited access
among brand marketers at or above the manager level, working with annual budget of at least one million U.S. dollars in the automotive, financial services, FMCG, health care, pharmaceuticals, retail, technology, travel, and tourism industries
Method of interview
Online survey
Citation formats
Digital advertising budgets growth in EMEA 2024, by format
During a December 2024 survey carried out among brand marketers from Europe, the Middle East, and Africa (EMEA), ** percent of respondents stated they were planning to increase their search advertising budgets in 2024. The largest share of respondents - ** percent - said they would boosting their podcast budgets.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Nielsen. (April 30, 2024). Expected change in digital advertising and marketing budgets according to brand marketers in Europe, the Middle East, and Africa (EMEA) in 2024, by format [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 17, 2026, from /statistics/1347654/digital-ad-formats-emea/
Nielsen. "Expected change in digital advertising and marketing budgets according to brand marketers in Europe, the Middle East, and Africa (EMEA) in 2024, by format." Chart. April 30, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 17, 2026. /statistics/1347654/digital-ad-formats-emea/
Nielsen. (2024). Expected change in digital advertising and marketing budgets according to brand marketers in Europe, the Middle East, and Africa (EMEA) in 2024, by format. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 17, 2026. /statistics/1347654/digital-ad-formats-emea/
Nielsen. "Expected Change in Digital Advertising and Marketing Budgets According to Brand Marketers in Europe, The Middle East, and Africa (Emea) in 2024, by Format." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Apr 2024, /statistics/1347654/digital-ad-formats-emea/
Nielsen, Expected change in digital advertising and marketing budgets according to brand marketers in Europe, the Middle East, and Africa (EMEA) in 2024, by format ÌÇÐÄÆƽâ°æ, /statistics/1347654/digital-ad-formats-emea/ (last visited July 17, 2026)
Expected change in digital advertising and marketing budgets according to brand marketers in Europe, the Middle East, and Africa (EMEA) in 2024, by format [Graph], Nielsen, April 30, 2024. [Online]. Available: /statistics/1347654/digital-ad-formats-emea/
