Online product research - statistics & facts
The conditions for product research are constantly evolving in the digital arena. Whether it is the increasing role of GenAI as a product search tool or Amazon stopping to advertise their products on Google Shopping, e-commerce users need to adapt to new trends to discover more about the products they intend to buy. Many digital buyers prefer not to spend their hard-earned money before doing research on prices, reviews, product details, among other characteristics. In 2025, the majority of e-commerce users worldwide conducted research online before major purchases, not leaving their purchase outcomes to chance.
