In 2024, more than half of interviewed online shoppers in the United States aged between 18 and 34 years old claimed to have used artificial intelligence-powered services for shopping research and/or inspiration. Around 41 percent of online shoppers aged between 35 and 54 said the same, while only 9 percent of those older than 55 years old claimed so.
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Activate. (October 23, 2024). Online shoppers in the United States who used artificial intelligence-powered search for shopping research or inspiration in 2024, by age group [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 30, 2026, from /statistics/1610195/united-states-ai-search-shopping-research-age-group/
Activate. "Online shoppers in the United States who used artificial intelligence-powered search for shopping research or inspiration in 2024, by age group." Chart. October 23, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 30, 2026. /statistics/1610195/united-states-ai-search-shopping-research-age-group/
Activate. (2024). Online shoppers in the United States who used artificial intelligence-powered search for shopping research or inspiration in 2024, by age group. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 30, 2026. /statistics/1610195/united-states-ai-search-shopping-research-age-group/
Activate. "Online Shoppers in The United States Who Used Artificial Intelligence-powered Search for Shopping Research or Inspiration in 2024, by Age Group." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 23 Oct 2024, /statistics/1610195/united-states-ai-search-shopping-research-age-group/
Activate, Online shoppers in the United States who used artificial intelligence-powered search for shopping research or inspiration in 2024, by age group ÌÇÐÄÆÆ½â°æ, /statistics/1610195/united-states-ai-search-shopping-research-age-group/ (last visited July 30, 2026)
Online shoppers in the United States who used artificial intelligence-powered search for shopping research or inspiration in 2024, by age group [Graph], Activate, October 23, 2024. [Online]. Available: /statistics/1610195/united-states-ai-search-shopping-research-age-group/