A 2024 survey revealed that global consumers research the product category of electronics the most through user-generated content (UGC). Approximately ** percent of those surveyed used UGC to research electronics products. Another popular product category to research through UGC was apparel, which was done by roughly ** percent of consumers. Next, with about ** percent of respondents, was the health and beauty category. Global shoppers prioritize the value for money, the product's suitability for their intended purpose, and the delivery services offered when evaluating UGC.
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Bazaarvoice. (November 21, 2024). Main product categories consumer research the most through user-generated content (UGC) worldwide in 2024
[Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1612314/top-products-categories-consumer-research-the-most-through-ugc-worldwide/
Bazaarvoice. "Main product categories consumer research the most through user-generated content (UGC) worldwide in 2024
." Chart. November 21, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1612314/top-products-categories-consumer-research-the-most-through-ugc-worldwide/
Bazaarvoice. (2024). Main product categories consumer research the most through user-generated content (UGC) worldwide in 2024
. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1612314/top-products-categories-consumer-research-the-most-through-ugc-worldwide/
Bazaarvoice. "Main Product Categories Consumer Research The Most through User-generated Content (Ugc) Worldwide in 2024
." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Nov 2024, /statistics/1612314/top-products-categories-consumer-research-the-most-through-ugc-worldwide/
Bazaarvoice, Main product categories consumer research the most through user-generated content (UGC) worldwide in 2024
ÌÇÐÄÆƽâ°æ, /statistics/1612314/top-products-categories-consumer-research-the-most-through-ugc-worldwide/ (last visited August 03, 2026)
Main product categories consumer research the most through user-generated content (UGC) worldwide in 2024
[Graph], Bazaarvoice, November 21, 2024. [Online]. Available: /statistics/1612314/top-products-categories-consumer-research-the-most-through-ugc-worldwide/
