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Share of people researching online before major purchases in 53 countries & territories worldwide, as of January 2025

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Sources

Number of respondents

from 449 to 10,046 respondents, per country

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which of these statements about online shopping do you agree with? "
If you need more information, you can have a look at the Consumer ÌÇÐÄÆÆ½â°æ Methodology.

Citation formats

People researching online before major purchases in selected countries worldwide 2025

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Statistics on " Online shopping behavior worldwide "

Other statistics that may interest you Online shopping behavior worldwide

Discovery and research

8

Purchase

7

Checkout

5

Payments

5

Deliveries and returns

8

Behavioral trends

6
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