Share of online shoppers who pass the first page of results on an e-commerce site when researching a product in the United States and Canada in 2024, by frequency
Characteristic
Share of respondents
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Over ** percent of online shoppers in the United States and Canada always or often passed the first page while researching products online in 2024. On the other hand, ** percent rarely or never did the same. During the same period, almost ** percent of online shoppers compared prices online while in-store.
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1WorldSync. (August 7, 2025). Share of online shoppers who pass the first page of results on an e-commerce site when researching a product in the United States and Canada in 2024, by frequency [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1620811/us-and-canada-e-shoppers-searching-products-pass-the-first-results/
1WorldSync. "Share of online shoppers who pass the first page of results on an e-commerce site when researching a product in the United States and Canada in 2024, by frequency." Chart. August 7, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1620811/us-and-canada-e-shoppers-searching-products-pass-the-first-results/
1WorldSync. (2025). Share of online shoppers who pass the first page of results on an e-commerce site when researching a product in the United States and Canada in 2024, by frequency. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1620811/us-and-canada-e-shoppers-searching-products-pass-the-first-results/
1WorldSync. "Share of Online Shoppers Who Pass The First Page of Results on An E-commerce Site When Researching a Product in The United States and Canada in 2024, by Frequency." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Aug 2025, /statistics/1620811/us-and-canada-e-shoppers-searching-products-pass-the-first-results/
1WorldSync, Share of online shoppers who pass the first page of results on an e-commerce site when researching a product in the United States and Canada in 2024, by frequency ÌÇÐÄÆƽâ°æ, /statistics/1620811/us-and-canada-e-shoppers-searching-products-pass-the-first-results/ (last visited July 27, 2026)
Share of online shoppers who pass the first page of results on an e-commerce site when researching a product in the United States and Canada in 2024, by frequency [Graph], 1WorldSync, August 7, 2025. [Online]. Available: /statistics/1620811/us-and-canada-e-shoppers-searching-products-pass-the-first-results/
