This question was phrased by the source as follows: "Thinking about when you’re deciding to purchase [category], how would you typically browse, research, or look for inspiration on what to buy?"
*Including low and no-alcohol alternatives.
**approximately 300 respondents per category.
Citation formats
Share of consumers mainly researching products online in Germany 2025, by category
* of German consumers mainly researched and looked for inspiration online before purchasing home appliances in 2025. In the European country, ** percent of toys and games and ** percent of luxury fashion consumers got inspired primarily online before a purchase.
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BCG. (June 8, 2025). Share of consumers mainly browsing, researching, and looking for inspiration online on what to buy in Germany 2025, by product category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1621017/consumers-mainly-looking-for-products-online-in-germany/
BCG. "Share of consumers mainly browsing, researching, and looking for inspiration online on what to buy in Germany 2025, by product category." Chart. June 8, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1621017/consumers-mainly-looking-for-products-online-in-germany/
BCG. (2025). Share of consumers mainly browsing, researching, and looking for inspiration online on what to buy in Germany 2025, by product category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1621017/consumers-mainly-looking-for-products-online-in-germany/
BCG. "Share of Consumers Mainly Browsing, Researching, and Looking for Inspiration Online on What to Buy in Germany 2025, by Product Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Jun 2025, /statistics/1621017/consumers-mainly-looking-for-products-online-in-germany/
BCG, Share of consumers mainly browsing, researching, and looking for inspiration online on what to buy in Germany 2025, by product category ÌÇÐÄÆƽâ°æ, /statistics/1621017/consumers-mainly-looking-for-products-online-in-germany/ (last visited July 21, 2026)
Share of consumers mainly browsing, researching, and looking for inspiration online on what to buy in Germany 2025, by product category [Graph], BCG, June 8, 2025. [Online]. Available: /statistics/1621017/consumers-mainly-looking-for-products-online-in-germany/
