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Platforms used by e-buyers for online shopping inspiration or research in the United States in 2025

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Source

Release date

November 2025

Region

United States

Survey time period

2025

Number of respondents

4,026 respondents

Age group

18 years and older

Special properties

online shoppers who shopped online at least once in the last 12 months

Supplementary notes

Social media includes websites like TikTok, Facebook, Instagram, etc.

Traditional search engines include websites like Google, Bing, Yahoo, etc.

Other retailers and marketplaces include a specific brand’s online store (e.g., Apple, Nike, Fenty Beauty), other online store that sells multiple brands (e.g., Best Buy, Foot Locker, Ulta Beauty), and other online marketplaces that offer items from multiple sellers (e.g., OfferUp, Etsy, Poshmark, Wayfair). 

Generative AI search services include ChatGPT, Google Gemini, Perplexity, etc.

Citation formats

Platforms used for online shopping inspiration or research in the U.S. 2025

Published by
F. Watty,
Nov 6, 2025

According to a 2025 survey, Amazon was the most used website or app by online shoppers in the United States for shopping inspiration and researching products being considered for purchase. Around ** percent of respondents used the platform for shopping inspiration, while ** percent of respondents used it for researching items considered for purchase. Channels like Walmart, Target, and eBay also remain popular for both usages. That year, respectively, **** and *** percent of respondents used Gen-AI services for shopping inspiration and purchase search.

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