South Korea: category online shopping transaction value 2025| ��ƽ��

Online shopping transaction value of leading product categories in South Korea in 2025 (in billion South Korean won)

Characteristic	Sales in billion South Korean won
Food services	41,588.91
Food & beverages	38,041.11
Travel arrangement and transportation services	34,690.84
Home electric appliances, electronic and telecommunication equipment	23,022.31
Clothing	22,838.01
Household goods	20,069.27
Agriculture, livestock and fishery products	14,612.51
Cosmetics	13,848.42
Computers and computer-related appliances	8,526.72
Motor vehicles and motor vehicle parts & accessories	7,603.23
E-coupon services	6,281.49
Furniture	5,720.25
Sports and leisure appliances	5,614.79
Goods for infants and children	5,480.52
Fashion and accessories	4,399.9
Footwear	3,682.49
Culture and leisure services	3,366.24
Pet products	2,957.41
Others	2,913.75
Books	2,594.92
Miscellaneous services	2,495.58
Luggage	2,441.91
Office appliances and stationery	2,153.57

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Release date

July 2026

More information

Region

South Korea

Survey time period

2025

Special properties

preliminary data

Supplementary notes

1,000 South Korean won equals 0.68 U.S. dollars or 0.67 euros as of February 2025.
Figures have been rounded.

Citation formats

In 2025, the online shopping transaction value was the highest in the food services category, as online shoppers spent about 41.59 trillion South Korean won on food services. Another leading product category was food and beverages.

Online Grocery Shopping Culture in South Korea

Online grocery shopping has proven to be an established practice in South Korea in recent years. It is enjoyed by many consumers, a considerable share of whom regularly purchase their groceries online. Naturally, food products were among the most popular items purchased online. After its establishment as a viable purchase channel, the growth in the combined online grocery and food service market kept growing.

South Korea – a domain of e-commerce

South Korea’s technological prowess has turned it into a location with high potential in internet-based trade, such as e-commerce. With e-commerce sales constituting a large share of the country’s total retail shares, South Korea ranks among the leading nations in this sector. This trend is aided by an immensely high internet penetration rate, enabling young people especially to resort to online shopping.