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Leading online shopping platforms among Gen Z consumers worldwide in 2026

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Source

Release date

June 2026

Region

Worldwide

Survey time period

December 2025 to February 2026

Number of respondents

29,000 online shoppers in 29 countries

Special properties

among Gen Z consumer

Method of interview

Online survey

Supplementary notes

Respondents made at least one online purchase within the three months before the survey. The survey was conducted across the following countries: Argentina, Australia, Austria, Belgium, Brazil, Canada, China, the Czech Republic, Denmark, France, Germany, India, Italy, Malaysia, Morocco, the Netherlands, Nigeria, Poland, Portugal, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Thailand, Turkey, the United Arab Emirates, the United Kingdom, and the United States.

Citation formats

Leading online shopping platforms among Gen Z consumers globally 2026

Published by
Yihan Ma,
Jun 17, 2026

A survey conducted in 2026 revealed that ** percent of Gen Z consumers use TikTok for online shopping, followed by ** percent who use Instagram and ** percent who use Facebook, while Twitch was the least used platform at only **** percent.

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Statistics on " Gen Z online shopping behavior "

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Overview

4

Purchase behavior

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Product categories

4

Social commerce

4

Spotlight: Artificial intelligence

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Topics

Gen Z online shopping behaviorOnline shopping behavior in the United StatesU.S. Baby Boomers: grocery shopping behaviorOnline shopping behavior in the UKGen Z and the beauty market in the United States
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Access limited to Free Statistics. Premium Statistics are not included.
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