ÌÇÐÄÆƽâ°æ

Most used online channels for product and service research before a purchase in Mexico in 2025

© ÌÇÐÄÆƽâ°æ 2026
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

February 2026

Region

Mexico

Survey time period

November 2025

Number of respondents

508 online buyers*

Age group

16-75 years

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

*Consumers who bought online in the last 12 months and did research on the internet before buying a product online.

This question was phrased by the source as follows: "In which online channels do you look for information?" ("Y, ¿en qué canales de internet buscas información?")

Multiple answers were possible.

Citation formats

Main online channels used for product research before a purchase in Mexico 2025

Published by
F. Watty,
Jun 10, 2026

Around ** percent of online shoppers who researched products on the internet before buying them used YouTube and online video reviews or search engines, according to a 2025 survey. The third most common channel to research products online was social media (** percent), closely followed by opinions and reviews on marketplaces (** percent).

Log in or register to access precise data.
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Online shopping behavior in Mexico "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Online shopping behavior in Mexico

Overview

4

Shopping behavior

7

Platforms & sellers

6

Payment methods

4

Deliveries & returns

7

Further Content: You might find this interesting as well

Topics

Online shopping behavior in MexicoState of health in MexicoGen Z online shopping behaviorOnline shopping behavior in the United StatesE-commerce in Latin America
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.