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Clothing, footwear, and apparel make up the most popular shopping product category to buy online from abroad, a 2024 survey showed. Over ** percent of respondents had purchased these items across borders and via the internet in the previous 12 months. Consumer electronics and accessories was the second most-demanded segment, with ** percent of the online shoppers surveyed.

Americans and cross-border shopping

Retail e-commerce revenue in the United States is forecast to exceed *** trillion U.S. dollars by 2029. Even though cross-border shopping accounts for a small portion of the U.S. e-commerce revenue, the North American country remains a highly relevant market for brands shipping products internationally and for consumers willing to pay an extra fee on their orders. When buying in foreign stores, China is the number one shopping destination for U.S. Americans, accounting for ** percent of all U.S. cross-border e-commerce purchases in 2025.