ÌÇÐÄÆÆ½â°æ

TikTok Shop

Statistics report on TikTok Shop worldwide

This report presents data on TikTok Shop worldwide. It gives an overview of the store, then looks more closely at its leading product categories, competitive landscape, users, marketing, its Seller Center app, and its key figures in the U.S. market.

Table of contents

Overview

6
  • Premium Statistic ByteDance annual revenue 2018-2025
  • Premium Statistic Brand value of TikTok/Douyin worldwide 2021-2026
  • Premium Statistic TikTok Shops' Gross Merchandise Value worldwide 2021-2025
  • Premium Statistic Top TikTok Shop countries worldwide 2025, by GMV
  • Premium Statistic TikTok Shops distribution worldwide 2026, by country
  • Premium Statistic Distribution of TikTok Shop GMV vs. open job roles worldwide 2025, by region

Product categories

4
  • Premium Statistic Main TikTok Shop categories worldwide 2025, by market share
  • Premium Statistic TikTok Shops Gross Merchandise Value worldwide 2024, by category
  • Premium Statistic Number of products sold on TikTok Shops worldwide 2024, by category
  • Premium Statistic Top TikTok Shop categories GMV SEA Q1 2025, by country

Competitive landscape

6
  • Premium Forecast Penetration rate of social commerce worldwide 2018-2030
  • Premium Statistic Top fashion e-commerce marketplaces worldwide 2025, by gross merchandise value
  • Premium Statistic Chinese e-commerce stores' GMV share by region 2024
  • Basic Statistic Most used social networks 2025, by number of users
  • Basic Statistic Social networks most likely to be used to make online purchases globally 2025
  • Premium Statistic Leading social commerce platforms worldwide 2026, by country

TikTok users

5
  • Premium Forecast Global TikTok users 2017-2029
  • Premium Statistic Countries with the most TikTok users 2025
  • Premium Statistic Age and gender distribution of TikTok audience worldwide 2026
  • Premium Statistic TikTok Shop awareness in selected countries 2025, by awareness level
  • Premium Statistic TikTok Shop perception among consumers in selected countries 2025, by awareness level

Marketing and Seller Center app

7
  • Basic Statistic Leading social media platforms used by marketers worldwide 2026
  • Premium Statistic Key challenges of monetizing content on TikTok worldwide 2025
  • Premium Statistic Most mentioned brands on TikTok worldwide 2025, by influencers' mentions
  • Premium Statistic Number of followers of leading beauty brands on TikTok and Instagram 2025
  • Premium Statistic Monthly TikTok Shop Seller Center app downloads worldwide 2022-2026
  • Premium Statistic MAU of the TikTok Shop Seller Center app worldwide 2022-2025
  • Premium Statistic Countries with the most TikTok Shop Seller Center app downloads worldwide 2021-2026

U.S. deep-dive

5
  • Premium Statistic TikTok Shop online retail sales forecast in the U.S. 2023-2027
  • Premium Statistic TikTok Shop's share of social commerce sales in the U.S. 2024-2027
  • Premium Statistic Number of TikTok social buyers in the U.S. 2023-2027
  • Premium Statistic TikTok Shop Seller Center app downloads U.S. 2023-2026, by month
  • Premium Statistic Top-selling products on TikTok Shop in the U.S. 2025, by GMV share
We’re happy to help

Get in touch with us for additional information

Feel free to contact us anytime. We will respond to your inquiry as quickly as possible.