Millennials online shopping behavior - statistics & facts
Millennials have been part of the massive evolution that online shopping represents. The generation born between 1981 and 1996 has been there not as mere spectators but contributing to shape the online market as we know it today. Being considered the first digitally native generation, millennials have experienced the e-commerce development from the first moment. Either by looking for sustainable options, purchasing on social media, or rating a product, millennials show a profound and diverse understanding of the e-commerce market.
