Respondents made at least one online purchase within the three months before the survey. The survey was conducted across the following countries: Argentina, Australia, Austria, Belgium, Brazil, Canada, China, the Czech Republic, Denmark, France, Germany, India, Italy, Malaysia, Morocco, the Netherlands, Nigeria, Poland, Portugal, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Thailand, Turkey, the United Arab Emirates, the United Kingdom, and the United States.
Citation formats
Frequency of returning goods among Gen Z online shoppers in 2026
A survey conducted in 2026 across 29 countries revealed that ** percent of Gen Z online shoppers returned goods once a week or month, while another ** percent did so a few times a year and ** percent returned items once a year or never.
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DHL Group. (June 2, 2026). Frequency of returning goods among Gen Z online shoppers worldwide in 2026 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1661998/gen-z-online-shoppers-return-frequency-worldwide/
DHL Group. "Frequency of returning goods among Gen Z online shoppers worldwide in 2026." Chart. June 2, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1661998/gen-z-online-shoppers-return-frequency-worldwide/
DHL Group. (2026). Frequency of returning goods among Gen Z online shoppers worldwide in 2026. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1661998/gen-z-online-shoppers-return-frequency-worldwide/
DHL Group. "Frequency of Returning Goods among Gen Z Online Shoppers Worldwide in 2026." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Jun 2026, /statistics/1661998/gen-z-online-shoppers-return-frequency-worldwide/
DHL Group, Frequency of returning goods among Gen Z online shoppers worldwide in 2026 ÌÇÐÄÆƽâ°æ, /statistics/1661998/gen-z-online-shoppers-return-frequency-worldwide/ (last visited July 23, 2026)
Frequency of returning goods among Gen Z online shoppers worldwide in 2026 [Graph], DHL Group, June 2, 2026. [Online]. Available: /statistics/1661998/gen-z-online-shoppers-return-frequency-worldwide/
