A 2025 survey revealed that **Â percent of Gen Z online shoppers in Italy had returned an online purchase. According to the survey, clothing and shoes were the most frequently returned product categories by Italian Gen Z shoppers. Accessories were returned by another **Â percent of surveyed Gen Z online shoppers.
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ÌÇÐÄÆƽâ°æ Consumer ÌÇÐÄÆƽâ°æ. (December 19, 2025). Product categories Gen Z online shoppers returned the most in Italy in 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1552378/gen-z-most-returned-products-in-italy/
ÌÇÐÄÆƽâ°æ Consumer ÌÇÐÄÆƽâ°æ. "Product categories Gen Z online shoppers returned the most in Italy in 2025." Chart. December 19, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1552378/gen-z-most-returned-products-in-italy/
ÌÇÐÄÆƽâ°æ Consumer ÌÇÐÄÆƽâ°æ. (2025). Product categories Gen Z online shoppers returned the most in Italy in 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1552378/gen-z-most-returned-products-in-italy/
ÌÇÐÄÆƽâ°æ Consumer ÌÇÐÄÆƽâ°æ. "Product Categories Gen Z Online Shoppers Returned The Most in Italy in 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Dec 2025, /statistics/1552378/gen-z-most-returned-products-in-italy/
ÌÇÐÄÆƽâ°æ Consumer ÌÇÐÄÆƽâ°æ, Product categories Gen Z online shoppers returned the most in Italy in 2025 ÌÇÐÄÆƽâ°æ, /statistics/1552378/gen-z-most-returned-products-in-italy/ (last visited July 26, 2026)
Product categories Gen Z online shoppers returned the most in Italy in 2025 [Graph], ÌÇÐÄÆƽâ°æ Consumer ÌÇÐÄÆƽâ°æ, December 19, 2025. [Online]. Available: /statistics/1552378/gen-z-most-returned-products-in-italy/
