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Online shopping frequency among digital buyers in Europe in 2024, by type of product

Characteristic	At least once a week	2 or 3 times a month	Once a month	Once every 2 or 3 months	At least once or twice a year	Every 2 years or less often
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Source

Release date

October 2025

More information

Region

Europe

Survey time period

2024

Supplementary notes

Original question: "How often do you order this type of goods online?"
The source does not provide details on the methodology used in this edition.
The release date is that of last access.

Citation formats

Fresh food and beverages was the product category that European online shoppers bought online the most often, according to a 2024 survey. Up to ***percent of respondents stated they shopped for fresh food and beverages online at least once a week. Groceries came in second, with ***percent of respondents citing the same shopping frequency.

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Statistics on " E-commerce in the European Union "

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Other statistics that may interest you E-commerce in the European Union

Overview

4

Delivery

3

Payment

3

Country comparison

4

Consumer behavior

6

Business adoption

6

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Topics

E-commerce in the European Union

Online food delivery in Europe

E-commerce in Belgium

E-commerce in Germany

E-commerce in Italy

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